Você pode fazer isso por meio de pesquisas de mercado e análises detalhadas da sua base de compradores.
O programa revolucionou a fidelidade do cliente e atualmente conta com mais de 50 milhões de membros.
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Geralmente, as principais empresas implementam esse resgaste de pontos por meio de programas como, por exemplo, oferecendo produtos gratuitos a cada ten compras.
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Atualmente existem diversos tipos de programas de fidelidade. Assim, cada instituição pode implementar e incentivar a lealdade dos seus clientes conforme a melhor estratégia. Confira a seguir alguns dos principais tipos:
Nesse modelo, o cliente acumula pontos a partir de suas compras em diferentes empreendimentos e pode resgatar seus benefícios em qualquer um dos negócios participantes — estimulando a sua fidelização a toda uma rede de parceiros comerciais.
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